Part 1: Your 2027 numbers
Bookings in 2026: Average booking: $
2027 goal: bookings × $ average = $
That's about bookings a month, or a weekend.
My slowest months were: My busiest:
Part 2: Month-by-month calendar
Key 2027 dates, what customers are planning, and a promo idea for each month. Write your own monthly booking goal in the last column.
| Month & key dates | What customers book | Promo idea | My goal |
|---|---|---|---|
| January New Year's Day Fri 1/1 · MLK Day Mon 1/18 | Indoor events, gym/rec-center parties, winter birthday push | New Year promo for early 2027 bookings | |
| February Valentine's Day Sun 2/14 · Presidents' Day Mon 2/15 | Church & school winter events, spring pre-booking | Book-your-spring-party early discount | |
| March Easter Sun 3/28 | Easter egg hunts, spring festivals, school fun days | Easter/spring combo packages | |
| April Spring break (check local schools) | Birthday season starts, outdoor rentals return | Spring special + review push | |
| May Mother's Day Sun 5/9 · Memorial Day Mon 5/31 | Field days, graduations, end-of-year school events | Graduation & field-day packages | |
| June Father's Day Sun 6/20 · Juneteenth Sat 6/19 | Summer camps, block parties, graduations | Summer weekday deals for camps | |
| July Independence Day Sun 7/4 | Block parties, family reunions, church VBS | Reunion/block-party bundle | |
| August Back-to-school (late Aug) | Back-to-school bashes, company picnics | Back-to-school & picnic offers | |
| September Labor Day Mon 9/6 | Fall festivals, school & church kickoffs | Fall festival packages | |
| October Halloween Sun 10/31 | Trunk-or-treats, harvest festivals | Halloween/trunk-or-treat bundle | |
| November Thanksgiving Thu 11/25 | Indoor parties, holiday party pre-booking | Holiday party early-booking push | |
| December Christmas Sat 12/25 · New Year's Eve Fri 12/31 | Office & school holiday parties, winter break | Holiday + gift-card promo |
Part 3: Book the busy season before it starts
- January: email last year's customers, "lock in your date for 2027"
- February: reach out to schools and churches for spring field days and festivals
- March: update photos and prices on your Google profile and website
- Every month: ask every customer for a review the day after their event
- Every month: post at least 3 times a week on Facebook and Instagram
Part 4: My 3 big moves for 2027
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